Brand Management
Turning Point Brands Canada takes a hands-on approach when dealing with each one of their partners. It starts off by assigning a dedicated brand/account manager to understand the needs and vision of the client and then initiate a work flow with the Turning Point Brands Canada team to deliver a marketing strategy that aims to deliver on the agreed upon objective so that the client can thrive in the Canadian marketplace.
We start by delivering context and education on the Canadian marketplace and the rules and regulations that shape it. Then we work with your team to build a strategic marketing plan that will maximize both your short term and long term return in the Canadian market.
Regardless of whether the brand is established, or new to the Canadian market, Turning Point Brands Canada will assist with developing listing strategies, maximizing promotional plans, managing trade investment, providing detailed sales reports, and taking the time to guarantee each brand is being represented in the utmost professional manner to ensure long term success.
New to the Canadian Market? Not a problem!
Our team of senior managers can design a go-to-market strategy to help you make an impact in the Canadian marketplace.
Pricing Strategy: We use in market data to benchmark your products vs. the competition and establish the right price points needed for you to succeed in the marketplace
Distribution: To not only be in as many points of distribution but also the right points of distribution
Trade and Shopper Marketing: With limited touch points in this regulated industry, it can be difficult raising awareness for your brand or products. We work with our clients to form direct communication with decision makers at points of sale and consumers so that your brands are always top of mind. Furthermore, we utilize our sales force to execute the best in class practices to ensure the basics are being covered in the shopping environment: merchandising, staff education, price audits etc